I’ve just been nominated juror for the ADCI Awards (Italian Art Directors Club), category cyber, and for Freccia d’Oro, the italian award for direct marketing promoted by Assocomunicazione.
Ho da poco finito di visionare e giudicare le 75 campagne che compongono il mio round preliminare del New York Festival for Innovative Advertising.
Per ora ne traggo due considerazioni, una buona e una cattiva. Partendo dalla cattiva, non ho visto nemmeno un lavoro italiano iscritto. Sarà un caso (calcolando che siamo 60 giurati da tutto il mondo, dovrebbero essere state iscritte circa altre 4400 campagne), però fa sempre un po’ male.
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Well, that’s quite an honor. Next month I will be part of a prestigious international panel of creative directors to judge the best works “in alternative and emerging media, encompassing a wide variety of categories within the digital space, as well as guerrilla marketing, ambient executions, integrated campaigns and beyond”. Looking forward to seeing a lot of fresh stuff!
Currently judging 85 entries in the cyber section. Definetely many more than last year: web’s increasing, though quality not so much. I’m, half the way right now, I hope to be proved wrong.
At the annual selections for the Cannes Young Lions Competition, organized by ADCI (Art Directors Club Italia) and Sipra, we awarded six young art directors and copywriters that distinguished themselves in the film, press and cyber sections. These lion cubs will have to struggle a lot on the Croisette to take home an award. Competition is tough but I’m sure they’ve got the skills to make it.
Very interesting experience at the Film Festival organized by one of the most important italian museums of contemporary art. Besides being member of the jury, I had the chance give a speech about the new approaches in viral marketing.
