First time of Iab Mixx in Italy, we came back with the grand prix and two golds. This Huggies campaign keeps on rocking.
http://www.iabmixx.it/2012/
My recent work for UNA Onlus just got a shortlist at Eurobest
You can watch it here
Someone thought my work and I should be included in this book, featuring the top 50 italian copywriters.
I am very honoured and pleased and let me say it’s a very nice book. You can buy it here:
http://www.ibs.it/code/9788890637308/diaferia-pasquale/the-headliners-immagine.html
Filed under: news | Tags: adci, art directors club italia, new york festival, saw 3d
It’s been raining awards lately. Our work for Huggies has been voted as a leader campaign at Echo/DMA, got a bronze at the NY Festival, plus a gold, a silver and a bronze medal at the Art Directors Club Italia, where we even got another silver and bronze for the Saw 3d banner campaign. Let’s go!
As every spring in the last few years, I’m currently judging the best direct marketing case histories at Assocomunicazione’s Freccia d’Oro and italian best creativity at Art Directors Club.
Below my jury fellows:
The Are You Still With US integrated campaign, in which my team and I worked for the digital side, got this huge award.
Quite pleased!
Filed under: news | Tags: adci awards, are you still with us, heineken, iphone app, isimmenthal, simmenthal
Gold: Heineken AYSWU, integrated
Silver: Heineken AYSWU, digital integrated
Shortlist: Simmenthal iPhone app, other interactive tools
It doesn’t seem to stop. After the Cresta, I’ve just been invited to the preliminary judging of the Crystal Festival, starting in september.
Always a good way to check out cool case histories around.
I’ve just been nominated juror for the ADCI Awards (Italian Art Directors Club), category cyber, and for Freccia d’Oro, the italian award for direct marketing promoted by Assocomunicazione.
Well, that’s quite an honor. Next month I will be part of a prestigious international panel of creative directors to judge the best works “in alternative and emerging media, encompassing a wide variety of categories within the digital space, as well as guerrilla marketing, ambient executions, integrated campaigns and beyond”. Looking forward to seeing a lot of fresh stuff!
Filed under: news | Tags: adci, award, creative auction, ebay, gold, integrated, kamaproject
Well, this campaign is still giving us great satisfactions.
If you want to see the case history, just click here
With Canon virals “scaricafacile” we got a gold at the NC Awards, viral catagory. The award, which is only at its third edition, but seems to be quite interesting since the jury is composed only by big marketing manager. Here this year’s jury.
And here the virals.

Currently judging 85 entries in the cyber section. Definetely many more than last year: web’s increasing, though quality not so much. I’m, half the way right now, I hope to be proved wrong.
Filed under: news | Tags: creative auction, digital guerrilla, ebay, innovative advertising, integrated, kamasutra, myspace, new yor festival, Print

Good news from NY. Kamaproject got a finalist certificate at the Festival for Innovative Advertising.
Check out this nice piece of innovation here
At the annual selections for the Cannes Young Lions Competition, organized by ADCI (Art Directors Club Italia) and Sipra, we awarded six young art directors and copywriters that distinguished themselves in the film, press and cyber sections. These lion cubs will have to struggle a lot on the Croisette to take home an award. Competition is tough but I’m sure they’ve got the skills to make it.





















